LAST WEEKEND THE OPTI MUNICH EXHIBITION 2016 TOOK PLACE. WE WERE THERE AND WERE VERY INSPIRED BY THE ESCHENBACH STAND, SPECIFICALLY HOW THOUGHTFULLY THEY INTEGRATED DIFFERENT BRAND CAMPAIGNS IN THE EXISTING BOOTH TEMPLATE. WHAT ARE YOUR THOUGHTS?

ANOTHER HIGHLIGHT OF OPTI MUNICH 2016 WAS THE BOOTH OF ANDY WOLF EYEWEAR. YOU CAN REALLY SEE AND FEEL HOW THE IMPACT OF A BIG HAPPY FAMILY WILL INSPIRE THE PEOPLE AROUND YOU.

HERE IS ANOTHER PICTURE FROM OPTI MUNICH THAT WE JUST HAVE TO SHARE. LOOK HOW CROWDED AND FUN THE MENRAD BOOTH LOOKS; HOW NICELY THEIR NEW BRAND PROJECT (ITALIA INDEPENDENT) INTEGRATES IN A SUCCESSFUL WAY WHILST THE EXISTING DISPLAYS ARE NOT NEGLECTED.

TAKE A LOOK AT THE BEAUTIFUL NEW PRESENTATION MADE BY THE DUTCH DESIGNER PIET HEIN EEK.